Branding and design

Branding is a complex process of creating and promoting brands to create a long-term advantage for them. Marketers, designers, copywriters, and advertising specialists participate in the creation and promotion of the brand in close cooperation with responsible representatives of the customer.

Our goal is not just to build a brand, but to create your real competitive advantage. The specialists of our company are professionals who have all the necessary capabilities and vast experience to solve tasks of any degree of complexity. We offer you a full range of services in the field of trademark and brand development.

A brand should be understood not only as a set of certain graphic symbols, visual and sound images identified with a trademark (company). A brand in general is an expectation of satisfaction of certain needs with the help of a product/service, which is formed in the mind of a mass consumer; image, and even the promise of a specific set of benefits. On the other hand, a brand is a consumer’s expectation of certain rational and emotional benefits from a product/service.

Briefly about the works included in the “Branding” service:

Brand vision – analysis of the situation, coordination of constants, as well as answers to the question: “who are we now?” and “who do we want to become in a certain time?”. Positioning – formation of UTP (Unique Product Offer). Analysis of competing companies, how they position themselves, what methods of promotion they use, based on which they are rebuilding from competitors. Based on the information received, the basic characteristics of the brand are revealed, which determine the signs based on which reconstruction from competitors will be carried out. The mission of the enterprise is formulated. The image of the brand as a personality is created.

Strategy and tactics – definition of brand development strategy and communication tactics. At this stage, it is determined how your company will communicate with target audiences, what communication channels to use, and what messages will be transmitted (both verbal and non-verbal).

Naming is the development of a name. As a rule, this stage also includes the development of a slogan – refined information about the essence of your brand in a few words.

Creating a visual image of the brand – includes the development of a logo, trademark, corporate style, Corporate Identity System, brand books, and guidelines. Recommendations for the use of elements of the visual image of the brand. Design works. Packaging and label design. Implementation of strategy and tactics – direct implementation of planned works and activities related to the development of the brand and its communications with consumers.

Brand correction – work related to improving brand characteristics. Redesign, restyling, rebranding.

A brand audit is an in-depth analysis of the brand. Regular monitoring of the position of the brand on the market, the attitude of consumers towards it, and the situation in the competitive environment. A timely audit of the brand helps to identify problems in the “early stages” and to get by with an easy correction, instead of an expensive “operational intervention”. A regular brand audit will help make a weak brand strong, and a strong one even stronger. All the listed works can be performed both in a complex and separately – depending on the tasks. You can always get advice from our specialists and get professional answers to any questions you may have.